Free doesn’t mean easy.
It will take time but that time will pay off by making an impact-focused in networking, Interviewing your best clients, and creating a quick video message. These three FREE things that you can do are all about showing up and talking to people. Simply communication. The stuff that is a little bit intimidating and outside some people’s comfort zone. During a crisis, my natural response is to put my head down and plow through projects.
Instead, I challenge myself daily to tackle those tasks that I’ve been avoiding.
Don’t make things complicated because you’ll never do it. Keep it simple.
- Networking: This has changed for a lot who are used to interacting with people daily. Networking hasn’t stopped; it has just changed. It’s gone online through video conferencing programs like Zoom. Look on LinkedIn for new connections and reach out to them. Ask for a Zoom call as an effective way to keep networking. Ask your current network for referrals and introductions to a specific person or industry you are interested in connecting with. The more specific you can be, the easier it is for someone to help.
- Interview your best clients: Instead of assuming what your clients want or need, call them and ask them. Find out what is important to them now. Has it changed? You might get ahold of your clients easier since they are at home. Your clients may have more time to talk or be willing to share their needs and frustrations. If you’re unsure how to do this or who your VIP clients are, contact me, and we can talk more about this process.
- Creating a quick video message: Video can be very intimidating but don’t overthink this. If you have a decent camera on your phone, just shoot a quick video of yourself with a message and post it directly from your phone. There are a few affordable items to help you get better quality video.
- Optional equipment: A ring Light that can clip onto your phone. Phone tripod mount, I’ve been using the Jellyfish brand, and a tripod.
- Sound Tips: Sound bounces off smooth, hard surfaces, like windows or desks. The best place to record is somewhere with fewer windows, lower ceilings, and quiet. Next to a bookshelf or a linen closet would be a great place to try. If there isn’t a place in your home/office that works, try getting in your car and record without turning the car on.
I spend around four hours a day on calls. That’s pretty much my day now. Even though I love it, it’s not always within my comfort zone. If you are not ready or willing to do these three FREE items, consider getting a Virtual Assistant/Customer Relations Manager who can help you.
Nufire Marketing has a wonderful Project Manager, Christine Thurston, who works with us to continue our client relations and projects.
Small things can matter as long as you start.
Don’t worry about it being perfect, just be real.