For me as a graphic/web designer, getting over my fear of having my thoughts heard rather than seen was life-changing.

Let me tell you why I started writing and I hope this can empower you too. I started writing to share my knowledge with the world. I also wanted to find my voice and get over a childhood fear of writing. So I just started, kept improving, and enjoyed the process.

Even if you don’t do the writing yourself.

According to HubSpot, businesses that blog regularly receive 55% more visitors and 67% more inbound links than businesses that don’t have a blog at all.

Does that mean your company should write blogs? 

Maybe.

It matters how you use your blogs. Are you just blogging or is it a part of your overall marketing strategies? A simple blog, like a recipe blog, is out there with the intent of informing only. Content marketing uses a blog as part of larger marketing strategies. Blogging requires a lot of strategic planning including:

• Title
• Subject
• Keywords
• Release timing
• Social media integration

 What are some industries and businesses that benefit from blogging?

• Independent medical clinics
• Physical therapist clinics – Like this one
• Health food stores
• Marketing companies
• Business that want their audience to connect with them
• Dog walkers

It’s not for everyone. But, if you are interested in starting a business blog, schedule a call with Amy!