Originally posted at physicaltherapy.marketing/getting-started-with-content-marketing
You may have heard the term content marketing. Your business may even be trying to do content marketing. But what is it? And how can you use it?
It’s different than traditional marketing. The goal is to align your business and customer information needs with relevant content. You want to be seen as an expert in your field. You can use a variety of tactics including blogging, social media, downloadable white papers, and emails. Each of these will be able to help you reach a wide audience without a huge cost or effort.
Both small businesses and large corporations use and can benefit content marketing.
But how do I start?
Rather than jumping right in, its better to create a plan or strategy to help you figure out your goals and methods you want to use.
Start by answering these questions:
- Who are your users?
- Who are are your competitors?
- How will you distribute your content?
- What’s your destination – core strategy?