Citing numbers from marketing professionals, a 2006 CBS News article states that in the 1970’s people were exposed to about 500 advertisements a day. That sounds like a lot, but by 2006, that number had climbed to as many as 5,000! 

With the increasing adoption and complete saturation of mobile devices and connected technology, the rate of advertising has grown even higher. Now there is evidence that we see as many as 10,000 ads in a single day. If true, that would mean we see 3.65 million ads in a year!

For consumers, that’s staggering. For small and medium-sized businesses looking to advertise their company, it’s downright frightening!

But there are still ways to slice through the clutter and deliver the right message to the right people. With a focused approach, you can still create effective, profitable marketing despite overwhelming clutter. 

How to Reduce the Noice and Focus Your Marketing

To have the most effective marketing, you need to focus on three key elements: 1) your desired customer, 2) your business, and 3) the marketing itself. 

Who are You Marketing To? 

The first step is to define exactly who you want to be marketing to. Advertising and marketing should not be about finding customers; it should be about finding the right customers. Selecting and focusing on your ideal client is essential, far more important than a massive spreadsheet of cold data. Data is essential, but smaller databases that contain information on quality customers and effective leads are more important than a large email list that (most likely) contains dead leads and people who will never buy. 

Who are You? 

It seems simple, right? You know who you are and what you do. You know your strengths, and you know how you are better than the competition. But do your customers know? Have you articulated, in clear language who you are so that others can easily understand? 

Defining who you are, then sharing this incite with ideal customers through marketing efforts will help you display a relatable personality so that customers can develop a relationship with you. In the end, it’s not just about gaining a sale, it’s about developing long-lasting relationships. 

Be Deliberate and Focused

With so many advertisements (remember, 3.65 million a year!), people are quick to tune out marketing material that is boring, broad, and indefinite. You can’t do everything; you can’t do all types of marketing on all forms of media. This is not only a waste of your time and energy, it’s also a massive waste of money. 

Instead, be deliberate and focused on what you say and where you say it. There are many analogies we could use: be an arrow, not a net; be a laser, not a lamp. The message is the same: be deliberate, don’t spread advertising resources thin, and maintain a focus on the right customer.

Follow-Up: Know Which Efforts Lead to Sales

Once you have focused, refined, intentional marketing in place, and the sales start pouring in, you might want to sit back and enjoy your success. 

Don’t. (At least not for too long!)

To continue sales and build momentum, you need to follow through on your marketing to determine which efforts have been successful. With a thorough postgame analysis, you can further focus your efforts by trimming off marketing that did not perform well and pour more time and resources into marketing that does. 

Successful marketing won’t last forever, and your follow-through analysis can help you craft the next successful campaign. With this focused approach, you’ll be able to cut through the clutter and deliver the right message to the perfect customers!

Sharpen Your Marketing with Nufire!

If you need help with your marketing efforts, contact Nufire Marketing today! We’ll put our experience and knowledge to work for you, helping you craft a focused online presence that creates high-quality leads for your business!