The importance of a high-quality website, especially in the current environment, can’t be understated. But there are many aspects, including format, layout, blog articles, and contact pages, that need to be organized in the best possible manner.
Another important aspect is the landing page. While simple in concept, landing pages take thought, time, and resources. But when done right, they can significantly boost your online presence.
What is a “Landing Page?”
A landing page can take a variety of forms, but it’s essentially a standalone page on your website that is built specifically for generating search engine traffic and bringing visitors to your business. They are usually built for a certain marketing campaign, using keywords and other SEO strategies in an attempt to get people to “land” on the page. Assuming the landing page is effective, the visitor will then be inspired to take a specific action, such as filling out a contact form or ordering a product.
In many cases, landing pages are not found through links on a company website. By this, we mean that the landing page will have links to certain parts of a site, such as the home page or contact page, but the full website will not show links to a landing page. (The purpose is to filter traffic to your site, so if a visitor is on your site, there’s no point in directing them to a landing page.)
How Landing Pages Improve Your Online Marketing
You can find plenty of data that shows how landing pages improve visits, leads, and conversions, but it’s important to remember that quantity is not always the most important issue. Quality also matters.
In this case, we are talking about the quality of your potential customer’s overall experience.
Landing pages enhance the customer experience by delivering the right information, allowing customers to discover specific information about your product or services in a more focused manner. Landing pages can also filter customers to the appropriate product or service, which helps them avoid a time-consuming website search. Giving customers the right information, before they contact you, can also save time; it allows them to learn about your products or services and helps them self-filter out of the sales funnel. This can, potentially, increase the quality of leads that land on your desk.
Increase Total Leads
Does your company need more leads? If you struggling to find potential customers, and are becoming disinterested in your current lead-generation measures, landing pages may be able to help.
According to an article from HubSpot, a leading inbound marketing company, adding 10 to 15 landing pages to your site could increase your total leads by 55%. It seems plausible (but not guaranteed) that the quality of the leads could increase, as customers, thanks to information-rich pages, already have much of the information they need and are, therefore, further along in the buying cycle. (Basically, many information-seekers are already filtered out.)
In the end, it’s all about converting web-browsing internet visitors into paying customers. All the web visits and leads in the world won’t matter if no one is purchasing your products or service. Landing pages are extremely effective in this effort.
Once again, we can turn to information from HubSpot to support this claim. Their 2020 marketing statistics report claims that landing pages have a conversion rate of 23%, the highest conversion rate among all forms they studied.
Create Top-Quality Landing Pages with Our Expert Team
If you want help creating world-class landing pages for your website, contact the expert team at Nufire Marketing. We’ll enhance your website and create optimized pages that increase your chances of seeing high-quality, effective leads.
From business coaching to WordPress hosting, we are ready to help improve your online presence!