Your company’s story is written in a dozen different ways on a dozen different days. It’s what your prospects and customers read on your website or in your brochure, how they’re spoken to when they call, and how they’re greeted when they walk through your doors. Each of these experiences is a slice of your brand pie.
Since copy will probably form their first impression – most people look for businesses online – it’s important to keep a couple of things in mind:
- Many businesses write for themselves and about themselves. They shouldn’t.You’re not the hero; your prospects and customers are. It’s important to speak directly to them, and to tell them how your products or services can fit into their lives. What do they need? What do they want? How will their lives be changed for the better once they start working with you?
- Copy is usually an afterthought. It shouldn’t be.
If we had a nickel for every time someone said to us, “The writing? We can do that ourselves.” or “My nephew is majoring in English (or communication or marketing) in college. He can do the writing for us.” we could… well, you know how that statement ends.
Creating engaging and effective marketing copy and content takes years of training, mentoring and practice. Our copywriters and content creators know what they’re doing.
Leave the brand writing to the professionals.