You are in business because you love what you do, but you also want to make money and be successful. The only reason you wouldn’t be is if you are a non-profit. So, it’s been said that simply moving up the search engine results ladder is the key to increasing profit margins. Perhaps it is, but it might not be a direct correlation at all.
Ok, for those of you who don’t know what all the fuss is about SEO ranking, let’s briefly discuss the basics. SEO stands for Search Engine Optimization. It’s simply the process of proactively affecting the visibility of natural or organic search results without paying for it. SEO comes down to optimizing your website in such a fashion that Google thinks of you as an authority on the subject being searched.
Optimizing your website online,for example, can mean:
- Using only the best content
- Creating tags for titles, blogs, images
- Working with the right Web Hosting
- Staying modern with the overall Design Flow
- Displaying one main Call To Action
- Coding your site for performance and speed
Having the right SEO translates to consumers finding your business without knowing you existed in the first place. Let me stress that SEO is vitally important in case you can’t tell so far. However, SEO isn’t an automatic fix for profit problems in your business.
Besides focusing solely on optimizing your business website, make sure you pay attention to the these important factors.