Instead of creating a personal profile to share your life with friends and family, users on LinkedIn create a profile as an online resume. Users list their education, work experience, and professional skills, along with certifications or volunteer experience.
Users can search for job openings, connect with others, join professional groups, and endorse others skills. On the other hand, businesses can create company profiles to share their brand history, mission, vision, and values. Business profiles can also list open job positions and use LinkedIn to recruit and hire employees.
As always, content is an important part of LinkedIn success, and most users share professional resources, motivational tips, and of course promotional materials.