What was my “Why”?
I’ve been in marketing for over 15 years. I realized that many prospects I spoke with had similar problems and purposes for seeking me out. What I found there were three common reasons;
- It’s a last-ditch effort, a hail mary to save their struggling business.
- Believe that marketing will solve all their problems.
- I was told to do this, that I need a website and start working on my branding and marketing but I don’t know what that means.
Many times new marketing or branding doesn’t solve their sales, or internal issues without the work of identifying the internal problem first. Why spend money to promote something that isn’t working? I found myself telling people they don’t need marketing yet but could use help with their businesses instead. So, I started educating my clients more about business strategies and coaching them to find out who their ideal customers are. Even though this was something I love doing, I wanted a certification and program that was designed for my clients in mind. I had read The Pumpkin Plan book a few years ago and loved it. It made such a difference in my own business that I took their coaching certification course.
I’m now able to help businesses with their foundation for growth of their business by helping them identify who their ideal or VIP client is and what their sweet spot or best service/offer is. My goal is to help my clients develop a stronger business so their marketing can be more effective and profitable.
Who does the Pumpkin Plan Coaching Help?
Did you know that nearly 80 percent of businesses will fail within the first five years? With so much pressure to not only stay alive in this crazy world of entruenputreism you are told over and over to grow and be profitable. Now it’s super easy to get distracted by all the new shiny objects and services that everyone is selling you. So we get frustrated, and it gets harder and harder to enjoy what you are doing. You feel alone in the world and wonder “why did I do this to myself? This isn’t fun or creating freedom.”
Does this sound like you?