What is Pumpkin Plan Coaching?

What was my “Why”?

I’ve been in marketing for over 15 years. I realized that many prospects I spoke with had similar problems and purposes for seeking me out. What I found there were three common reasons; 

• It’s a last-ditch effort, a hail mary to save their struggling business. 
• Believe that marketing will solve all their problems.
• I was told to do this, that I need a website and start working on my branding and marketing but I don’t know what that means. 

Many times new marketing or branding doesn’t solve their sales, or internal issues without the work of identifying the internal problem first. Why spend money to promote something that isn’t working? I found myself telling people they don’t need marketing yet but could use help with their businesses instead. So, I started educating my clients more about business strategies and coaching them to find out who their ideal customers are. Even though this was something I love doing, I wanted a certification and program that was designed for my clients in mind. I had read The Pumpkin Plan book a few years ago and loved it. It made such a difference in my own business that I took their coaching certification course. 

I’m now able to help businesses with their foundation for growth of their business by helping them identify who their ideal or VIP client is and what their sweet spot or best service/offer is. My goal is to help my clients develop a stronger business so their marketing can be more effective and profitable.

Who does the Pumpkin Plan Coaching Help?

Did you know that nearly 80 percent of businesses will fail within the first five years? With so much pressure to not only stay alive in this crazy world of entruenputreism you are told over and over to grow and be profitable. Now it’s super easy to get distracted by all the new shiny objects and services that everyone is selling you. So we get frustrated, and it gets harder and harder to enjoy what you are doing. You feel alone in the world and wonder “why did I do this to myself? This isn’t fun or creating freedom.”

Does this sound like you?

Ask yourself these questions.

• Did I start my business for financial freedom; and now I’m tied to my business working crazy hours?
• Are you exhausted, frustrated, and unable to get ahead no matter how hard you try?
• Can your product or service help “everyone”?
• Even after all your hard work, there is barely enough money left for you?
• Did your business start out fun and exciting and now you’re questioning if you made the right choice?
• Do I spend more time with work then with my family?

What is The Pumpkin Plan?

It is based on a book “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field” by Mike Michalowicz. He found himself struggling when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. 

That’s when Mike discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

• Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
• Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
• Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.