Originally published at PhysicalTherpay.Marketing physicaltherapy.marketing/whats-up-with-title-tags-part-ii/
Here’s a title tag listed below. For more basic information about title tags, read the part I of this post, Whats up with Title Tags?.
But you’ve probably seen it in the wild, like this:
Here’s a few more tips to really take your title tags to Title-Town
Put important keywords first. For three good reasons, keywords closer to the beginning of the page title have more weight in search engines. People are lazy and many only scan the first few words of the page title. So hit them where it counts. Search engines and Google have limited space to list your title tags. Make sure you’re not using too much space and missing out by placing a keyword at the end of a title and it gets cut off.
If you have a strong brand, nationally or locally, make sure to include it in your title tags. No reason to miss out of searches because you didn’t make space in the title tags for your company name. I still recommend using keywords before your name, but in many local business people search with your business name. Google might even append your brand automatically to search titles, so make sure it makes sense.
Target your Customers
This one is important. Your customers. Each SERP result is like a mini-ad right? So make sure to write title tags as if a human was going to read them and try to target yoour customers. Even a great written title tag geared for humans may not appeal to all humans. It helps to know who you want to do business with. A business that targets everyone struggles to serve anyone. Try to find and fill a niche.
Your title is your website’s first impression to a potential customer. Make it count.