Government and education marketing is generally about two things: providing information and enabling interaction. When creating it, one thing rises above everything else: ease of use.
Most government and education websites are extensive, with dozens if not hundreds of pages to organize, link to and navigate. Your visitors are wide-ranging, from homeowners to contractors, students to parents and teachers to school administrators. The key is to make your site easy to navigate, with a clear and logical organizational structure that makes sense to your audience.
We custom design the content management systems (CMS) for education sites to ideally suit your needs and the needs of your “customers.” The backend of this type of CMS can be tricky, so we spend extra time training and meeting with you and your staff so ensure you’re comfortable with updating and maintaining the site.
Same goes for government sites when an out-of-the-box solution won’t do the job. We can create and customize capabilities and functionalities just you only, like a custom database of managing files, editing content a certain way or managing your types of content.
And while online marketing might not be your focus, getting found is still important. We build your site for the basics of search engine optimization (SEO) and make it possible to start an online campaign when you want to.