Why Do I Need Website Hosting?

In the modern business world, a website is crucial. Providing information for customers and driving your branding message, a website has become one of the pillars of any organization.

If you are creating a web site, you’ve probably heard the term “web hosting.” But what does website hosting do, and why do you need it?

As you’ll see, web hosting is essential for creating a smooth, swift, high-performance site that enhances your overall marketing and business image.

What is Web Hosting?

It’s easy to think of a website as a non-physical entity, something that only exists in a virtual space, but doesn’t actually have a physical presence that you can touch or see. The truth is a bit more complicated than that. Websites actually exist on a computer, known as a web server, that stores all the files and information that creates the site.

We may not think of the servers very often, but they are a crucial part of the internet as a whole. By storing information, these computers allow the internet to function. If it weren’t for servers, we wouldn’t have Facebook, Youtube, Google, Yahoo, Amazon and all the other sites that we visit every day. In fact, if it weren’t for servers, you would not have a business website.

But to access these servers and create your site, you need to work through a web host.

How Web Hosting Services Help Your Site (And your Business)

For the majority of businesses, web hosting is done by a company that owns and maintains the  servers, allowing customers and visitors to access the site. Essentially, you pay the hosting company, usually either monthly or annually, and they keep the website live and running on your behalf.

You could, of course, host the site on your own, but this is a time-consuming, complex, and expensive process, so most businesses and individuals are content to hire out their hosting services, which usually comes with an affordable price. For most organizations, it’s simply impractical to host their own site.

Hiring a professional to handle your web hosting services comes with a variety of advantages. Improved site performance, however, is probably the most important. When you hire an experienced web hosting service, your site can be optimized to load quickly and deliver the information users need in a swift manner.

Web hosting can also increase your site’s overall security, protecting the information of both your company and your customers. 100% security is virtually impossible, but a web hosting service can increase your overall level of protection. A reliable website host will have multiple levels of security, reducing your chances of a data breach.

From domain-associated emails to reliable tech support, having a web hosting service maintain your website is a wise choice. If you need a team to support your site and ensure swift performance, contact the staff at Nufire Marketing today. We provide multiple levels of hosting to enhance your business website, so contact us today!