To look good, duh.
Email is still a very relevant way to promote your business, deal with customers and reach to prospects. Using a freebie email address like averykicksbutt@yahoo.com might be great for your personal self… but not for business.
Not only does it look unprofessional it also looks cheap. Before printing up your business cards with your new logo, email address and website make sure to speak with a pro or use one of these methods for a pro email account.
Its not just looking-good. Most customers feel better hiring a company with a credible email address. Besides your email can be the start of something special – your customer journey.
Email might be the initial point of contact with a prospect. Make sure to look (and be) credible by using an email address that matches your domain name like avery@nufiremarketing.com. If you can’t, make sure to have a good reason why you can’t… and having to login to more than one email account is a hassle, but it doesn’t pass the sniff test if you ask me.
If you host your website with Nufire Marketing Amy and I can create a pro email account for you in no time.
Just like some animals poof up to look bigger to intimidate an attacker or impress a mate using a professional email address can make you appear bigger then you really are.
A branded email address looks more corporate and eases the mind of some customers. Besides when you do get more employees or even an intern getting them an email can help them feel like part of the team.
Yeah being in business costs money. We all know that, but a pro email address can be included in your website hosting services and configuring that email address with Office 360 or Gsuite will make it easy to read and send them.
Add an email signature to your emails and everytime you send one out its like a mini-buildboard out to your contacts. Use this space to advertise or promote new services, show show your awards or head shot and make sure to add your email and other ways to reach you. You can even add links to your social media pages. With a service like those listed above, adding a customized signature is easy.
Kind of a no-brainer.
Written by Avery Nubson
Avery can be reached at avery@nufiremarketing.com
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